County food-access profile · Wisconsin
Price County, WI
Price County's food-access picture is close to the national norm, with pockets that qualify as low-access. This profile breaks down who qualifies as a food desert and the income, SNAP, and vehicle-access context behind it.
- 14.2%
- low-access pop.
- 2
- food-desert tracts
- 13.2%
- on SNAP
- 14K
- residents (ACS 2024)
The food-access picture
14.2% of Price County residents live in a low-access area, and 2 of its 6 census tracts are USDA-designated food deserts.
- 2
- low-access tracts
- 711
- food-desert residents
- 5.3%
- households, no vehicle
- 11.9%
- below poverty line
Low access = living more than 1 mile (urban) or 10 miles (rural) from the nearest supermarket. Food deserts add a low-income condition (USDA LILA, 1-and-10-mile measure).
Price County's low-access share sits near the national share, at 14.2% per the USDA Atlas. 2 of the county's 6 census tracts are flagged low-access, covering roughly 2,006 residents who live far from a supermarket. 2 of those also meet the low-income condition that defines a food desert, home to roughly 711 low-income residents.
How the USDA defines low-access and food-desert tracts
The USDA measures food access by distance to the nearest supermarket. A census tract is "low-access" when a meaningful share of residents live more than one mile from a supermarket in urban areas, or more than ten miles in rural areas. A tract becomes a "food desert" only when it is both low-access and low-income, because distance is far harder to overcome for households without a car or a cushion in the budget. Counts on this page are aggregated from the tract level, where the federal data is actually published, so a single county figure can hide neighbourhoods that are much better or much worse served than the average. Distance also does not capture everything that shapes whether a family eats well: the presence of a full-service grocer rather than a convenience store, public transit, food pantries, and the price and quality of what is on the shelf all matter beyond the radius the Atlas can draw.
How Price County compares nationally
Price County lands in the middle of the national distribution: a 14.2% low-access share that beats 30% of the 3,133 U.S. counties with USDA data (rank #2,184).
Price County: USDA Food-Access Tier Breakdown
All 6 census tracts in Price County, grouped by USDA classification (see "How the USDA defines low-access and food-desert tracts" above for what each tier means).
Price County vs. other Wisconsin counties
Share of the population living in low-access areas, compared with other counties in Wisconsin
- Price
Price County, WI
14.2 % low-access
- Adams 9.9
Adams County, WI
9.9 % low-access
- Ashland
Ashland County, WI
28.5 % low-access
- Barron
Barron County, WI
17.8 % low-access
- Bayfield
Bayfield County, WI
30.2 % low-access
- Brown
Brown County, WI
25 % low-access
Food Access (USDA FARA 2019)
| Indicator | Value |
|---|---|
| Census Tracts | 6 |
| Atlas Population (2010 basis) | 14,159 |
| Low-Access Tracts | 2 |
| Food-Desert Tracts (low-income & low-access) | 2 |
| Low-Access Population | 2,006 |
| Low-Access Share | 14.2%below the national average |
| Low-Income & Low-Access Population | 711 |
Demographics & Assistance (Census ACS 2024)
| Indicator | Value |
|---|---|
| Population | 14,092 |
| Median Household Income | $60,546 |
| Poverty Rate | 11.9%below the national average |
| SNAP Households | 861 |
| SNAP Participation Rate | 13.2%near the national average |
| Households Without a Vehicle | 5.3%below the national average |
| Group-Quarters Population | 1.2% |
About 13.2% of Price County households receive SNAP, versus a U.S. county median in the 11–13% range (Census ACS).
What this means
- 14.2% of residents are low-access, near the national share for U.S. counties.
- 13.2% of households receive SNAP, the federal program that offsets food costs for 861 households here.
- 5.3% of households have no vehicle, the hidden multiplier that turns distance into a real barrier.
- 2 tracts meet the USDA food-desert threshold (low-income and low-access).
USDA low-access figures reflect the 2019 Atlas (2010 tract populations); socioeconomic context is the latest Census ACS 5-year (2024).
What the food-access data shows for Price County
near the national share
2 of Price County's 6 census tracts are USDA-designated food deserts, low-income areas where many residents also live far from a supermarket, about 33.3% of all its tracts.
An estimated 2,006 residents, roughly 14.2% of the county's 2010 population, live in one of these low-access areas.
Of those, 711 are also low-income, the group most exposed to genuine food hardship, since limited transportation compounds a limited budget.
The remaining 4 tracts (66.7%) meet the USDA's adequate-access threshold.
SNAP retailers in Price County
Price County has 18 stores currently authorized to accept SNAP (EBT) benefits, across 6 store categories. Convenience Store lead with 8 locations (44% of the total), followed by combination grocery/other.
Convenience Store · 8
- catawba feed and food supply, catawba
- krist food mart 064, park falls
- krist food mart 069, phillips
- kwik trip 1067, phillips
- kwik trip 138, park falls
- rstore 4478, prentice
- rstore 4483, phillips
- rstore 4503, park falls
Combination Grocery/Other · 3
- dollar general 10540, park falls
- dollar general 17471, phillips
- dollar general 25395, prentice
Medium Grocery Store · 3
- fifield grocery, fifield
- fraziers mercantile llc, catawba
- panasia oriental market, park falls
Super Store · 2
- pick 'n save 8127, phillips
- prentice market & deli, prentice
Farmers' Market · 1
- park falls farmers market, park falls
Supermarket · 1
- super one foods 533, park falls
Source: USDA SNAP Retailer Locator, currently authorized retailers.
Other Counties in Wisconsin
Compare Price County vs Adams County → · All Wisconsin counties →
Food access nationally, Wisconsin in context
Price County sits inside Wisconsin (ringed). Each state is colored by its population-weighted low-access share; click any state to compare.
USDA Economic Research Service, Food Access Research Atlas (2019), population-weighted · Census ACS 2024 context
Understand the Data
Frequently Asked Questions
What share of Price County has low food access? ▼
What is the SNAP participation rate in Price County? ▼
What is the poverty rate in Price County? ▼
Is Price County a food desert? ▼
What share of Price County households lack a vehicle? ▼
Data Sources & Methodology
USDA Economic Research Service, Food Access Research Atlas (2019): low-access and food-desert tract classifications, low-access population, and low-income low-access counts. ers.usda.gov/food-access-research-atlas
U.S. Census Bureau, American Community Survey, 2024 5-Year Estimates: population, median income, poverty, SNAP participation, vehicle access, and group quarters. census.gov/programs-surveys/acs
Low access is defined as living more than 1 mile (urban) or 10 miles (rural) from the nearest supermarket; a food desert adds a low-income condition. Read the full methodology →
Data current as of (most recent source-data vintage; figures reflect the 2019 USDA Atlas and 2024 Census ACS).
Note: This page presents public USDA and Census data for informational purposes and is not professional advice. Figures reflect the cited dataset vintages and may differ from the most recent local conditions. How this data is sourced & verified.