County food-access profile · Wisconsin
Vilas County, WI
Vilas County's food-access picture is close to the national norm, with pockets that qualify as low-access. This profile breaks down who qualifies as a food desert and the income, SNAP, and vehicle-access context behind it.
- 10.1%
- low-access pop.
- 0
- food-desert tracts
- 9.9%
- on SNAP
- 24K
- residents (ACS 2024)
The food-access picture
10.1% of Vilas County residents live in a low-access area, though none of its tracts meet the USDA food-desert threshold.
- 2
- low-access tracts
- 650
- food-desert residents
- 3.8%
- households, no vehicle
- 11.1%
- below poverty line
Low access = living more than 1 mile (urban) or 10 miles (rural) from the nearest supermarket. Food deserts add a low-income condition (USDA LILA, 1-and-10-mile measure).
Vilas County's low-access share sits near the national share, at 10.1% per the USDA Atlas. 2 of the county's 5 census tracts are flagged low-access, covering roughly 2,169 residents who live far from a supermarket. None of them meet the low-income condition that would additionally classify them as food deserts.
How the USDA defines low-access and food-desert tracts
The USDA measures food access by distance to the nearest supermarket. A census tract is "low-access" when a meaningful share of residents live more than one mile from a supermarket in urban areas, or more than ten miles in rural areas. A tract becomes a "food desert" only when it is both low-access and low-income, because distance is far harder to overcome for households without a car or a cushion in the budget. Counts on this page are aggregated from the tract level, where the federal data is actually published, so a single county figure can hide neighbourhoods that are much better or much worse served than the average. Distance also does not capture everything that shapes whether a family eats well: the presence of a full-service grocer rather than a convenience store, public transit, food pantries, and the price and quality of what is on the shelf all matter beyond the radius the Atlas can draw.
How Vilas County compares nationally
Vilas County lands in the middle of the national distribution: a 10.1% low-access share that beats 21% of the 3,133 U.S. counties with USDA data (rank #2,478).
Vilas County: USDA Food-Access Tier Breakdown
All 5 census tracts in Vilas County, grouped by USDA classification (see "How the USDA defines low-access and food-desert tracts" above for what each tier means).
Vilas County vs. other Wisconsin counties
Share of the population living in low-access areas, compared with other counties in Wisconsin
- Vilas 10.1
Vilas County, WI
10.1 % low-access
- Adams 9.9
Adams County, WI
9.9 % low-access
- Ashland
Ashland County, WI
28.5 % low-access
- Barron
Barron County, WI
17.8 % low-access
- Bayfield
Bayfield County, WI
30.2 % low-access
- Brown
Brown County, WI
25 % low-access
Food Access (USDA FARA 2019)
| Indicator | Value |
|---|---|
| Census Tracts | 5 |
| Atlas Population (2010 basis) | 21,430 |
| Low-Access Tracts | 2 |
| Food-Desert Tracts (low-income & low-access) | 0 |
| Low-Access Population | 2,169 |
| Low-Access Share | 10.1%well below the national average |
| Low-Income & Low-Access Population | 650 |
Demographics & Assistance (Census ACS 2024)
| Indicator | Value |
|---|---|
| Population | 23,647 |
| Median Household Income | $68,431 |
| Poverty Rate | 11.1%below the national average |
| SNAP Households | 1,098 |
| SNAP Participation Rate | 9.9%below the national average |
| Households Without a Vehicle | 3.8%well below the national average |
| Group-Quarters Population | 1.0% |
About 9.9% of Vilas County households receive SNAP, versus a U.S. county median in the 11–13% range (Census ACS).
What this means
- 10.1% of residents are low-access, near the national share for U.S. counties.
- 9.9% of households receive SNAP, the federal program that offsets food costs for 1,098 households here.
- 3.8% of households have no vehicle, the hidden multiplier that turns distance into a real barrier.
- Median household income is $68,431 with a 11.1% poverty rate.
USDA low-access figures reflect the 2019 Atlas (2010 tract populations); socioeconomic context is the latest Census ACS 5-year (2024).
What the food-access data shows for Vilas County
near the national share
A further 2 tracts are low-access but not low-income, bringing the total low-access tract count to 2.
An estimated 2,169 residents, roughly 10.1% of the county's 2010 population, live in one of these low-access areas.
Of those, 650 are also low-income, the group most exposed to genuine food hardship, since limited transportation compounds a limited budget.
The remaining 3 tracts (60.0%) meet the USDA's adequate-access threshold.
SNAP retailers in Vilas County
Vilas County has 23 stores currently authorized to accept SNAP (EBT) benefits, across 6 store categories. Convenience Store lead with 9 locations (39% of the total), followed by combination grocery/other.
Convenience Store · 9
- gateway mart, land o lakes
- holiday stationstore 2746049, eagle river
- holiday stationstore 2746257, eagle river
- krist food mart 066, eagle river
- krist food mart 071, saint germain
- krist food mart 073, land o lakes
- kwik trip 131, eagle river
- kwik trip 159, minocqua
- trig's eagle river shell 45, eagle river
Combination Grocery/Other · 8
- dollar general 18255, saint germain
- dollar general 9967, eagle river
- dollar tree 6342, minocqua
- dollar tree 6901, eagle river
- family dollar 11707, lac du flambeau
- lakewood market, boulder junction
- trig's 40, eagle river
- walgreens 12545, eagle river
Medium Grocery Store · 2
- charlies market, land o lakes
- krolczyk northwoods foods inc, minocqua
Super Store · 2
- camp's fresh market, saint germain
- pick 'n save 6351, eagle river
Farmers' Market · 1
- eagle river farmers market, eagle river
Supermarket · 1
- ldf ojibwe market, lac du flambeau
Source: USDA SNAP Retailer Locator, currently authorized retailers.
Other Counties in Wisconsin
Compare Vilas County vs Adams County → · All Wisconsin counties →
Food access nationally, Wisconsin in context
Vilas County sits inside Wisconsin (ringed). Each state is colored by its population-weighted low-access share; click any state to compare.
USDA Economic Research Service, Food Access Research Atlas (2019), population-weighted · Census ACS 2024 context
Understand the Data
Frequently Asked Questions
What share of Vilas County has low food access? ▼
What is the SNAP participation rate in Vilas County? ▼
What is the poverty rate in Vilas County? ▼
Is Vilas County a food desert? ▼
What share of Vilas County households lack a vehicle? ▼
Data Sources & Methodology
USDA Economic Research Service, Food Access Research Atlas (2019): low-access and food-desert tract classifications, low-access population, and low-income low-access counts. ers.usda.gov/food-access-research-atlas
U.S. Census Bureau, American Community Survey, 2024 5-Year Estimates: population, median income, poverty, SNAP participation, vehicle access, and group quarters. census.gov/programs-surveys/acs
Low access is defined as living more than 1 mile (urban) or 10 miles (rural) from the nearest supermarket; a food desert adds a low-income condition. Read the full methodology →
Data current as of (most recent source-data vintage; figures reflect the 2019 USDA Atlas and 2024 Census ACS).
Note: This page presents public USDA and Census data for informational purposes and is not professional advice. Figures reflect the cited dataset vintages and may differ from the most recent local conditions. How this data is sourced & verified.