Signature · 12 LILA tracts (31.6% of tracts)
Rock County, WI
Rock County's signature pressure is desert tracts: 12 LILA tracts (31.6% of the book) alongside 35.3% low-access.
- 35.3%
- low-access pop.
- 12
- food-desert tracts
- 12.9%
- on SNAP
- 164K
- residents (ACS 2024)
USDA FARA access plate
County Rock County, WI
LA-ELEVATED · ABOVE-NATIONAL · LILA-CLUSTER · SNAP-TYPICAL · VEH-OK · DENSITY-DENSE
- LA-ELEVATED 35.3% low-access
- ABOVE-NATIONAL +13.2 pts vs US
- LILA-CLUSTER 12 food-desert tracts
- SNAP-TYPICAL 12.9% SNAP
- VEH-OK 6.0% no vehicle
- DENSITY-DENSE 32% tracts LILA
Nearest low-access peer: Ozaukee County ( -1.5 pts)
Upper-band low-access
Rock County sits in the upper national band (35.3%, #579 of 3,079) with 12 LILA tracts.
- #579
- national by low-access %
- #6
- in WI
- 22
- low-access tracts
- 19K
- food-desert residents
Upper-band counties often pair elevated low-access with clustered LILA tracts. Low access = >1 mile urban / >10 miles rural.
Signature read: 12 LILA tracts (31.6% of tracts) .
How Rock County compares nationally
Relative to the 3,133 U.S. counties with USDA food-access data, Rock County's 35.3% low-access share is elevated, higher than 81% of them and ranked #580 most-affected nationwide.
Rock County's elevated USDA tier split
38 census tracts grouped by USDA classification · 12 LILA.
By USDA urbanicity classification, Rock County has 28 urban and 10 rural census tracts. The 1-mile (urban) vs 10-mile (rural) distance threshold above applies per tract, so a county's access rate reflects this mix.
Rock County vs nearby high low-access peers
Poles + nearest peers in Wisconsin, not a full county-board reprint
- Richland
Richland 52.9%
52.9 % low-access
- Winnebago
Winnebago 37%
37 % low-access
- Rock
Rock 35.3%
35.3 % low-access
- Ozaukee
Ozaukee 33.8%
33.8 % low-access
- Taylor
Taylor 33.4%
33.4 % low-access
- Jackson
Jackson 33.3%
33.3 % low-access
- Pepin 0
Pepin 0%
0 % low-access
FARA 2019 · elevated low-access
| Indicator | Value |
|---|---|
| Census Tracts | 38 |
| Atlas Population (2010 basis) | 160,331 |
| Low-Access Tracts | 22 |
| Food-Desert Tracts (low-income & low-access) | 12 |
| Low-Access Population | 56,548 |
| Low-Access Share | 35.3%well above the national average |
| Low-Income & Low-Access Population | 19,376 |
ACS 2024 · elevated SNAP band
| Indicator | Value |
|---|---|
| Population | 164,350 |
| Median Household Income | $75,673 |
| Poverty Rate | 9.3%below the national average |
| SNAP Households | 8,653 |
| SNAP Participation Rate | 12.9%near the national average |
| Households Without a Vehicle | 6.0%below the national average |
| Group-Quarters Population | 1.6% |
Thick SNAP store book in Rock County
Rock County has 127 stores currently authorized to accept SNAP (EBT) benefits, across 11 store categories. Convenience Store lead with 64 locations (50% of the total), followed by combination grocery/other.
Convenience Store · 64
- 8th street market, beloit
- a and k oil company, janesville
- all n one 1, evansville
- all u need, janesville
- bindi r, beloit
- casey's 2609, beloit
- casey's 3316, beloit
- casey's 3392, janesville
- casey's 3731, edgerton
- casey's general store 3583, evansville
- casey's general store 3584, janesville
- carls shell, edgerton
- casey's general store 1992, milton
- center ave bp, janesville
- center ave petro mart, janesville
- chohan brothers milton, janesville
- dave's portland px, beloit
- dave's bait & tackle, beloit
- five pionts grocery & beverage, janesville
- genes service amoco, beloit
- gs gas mart inc., beloit
- j & r express mart #1, janesville
- jackson street citgo 109, janesville
- jakes mobil, janesville
- janesville travel plaza, janesville
- jttexon llc, janesville
- kwik trip 326, janesville
- kwik trip 384, janesville
- kwik trip 605, milton
- kwik trip 617, janesville
- kwik trip 647, janesville
- kwik trip 675, edgerton
- keeler food mart, beloit
- kwik trip 1134, janesville
- kwik trip 1145, janesville
- kwik trip 1151, beloit
- kwik trip 1159, janesville
- kwik trip 1294, janesville
- kwik trip 295, milton
- la azteca, janesville
- loins quick mart 1, janesville
- madison road mart, beloit
- memorial drive mobil, janesville
- milton ave mobil, janesville
- milton avenue exxon, janesville
- nd gas llc, beloit
- park avenue mart inc., beloit
- pilot travel center 289, beloit
- prairie gas mart, beloit
- qwk mart tobacco grocery st, beloit
- riverside gas mart inc., beloit
- riverside liquor, beloit
- rocky's super market llc, beloit
- sd footville minimart inc, footville
- shopiere gas mart inc., beloit
- speedway 2086, beloit
- speedway 4087, beloit
- speedway 4293, beloit
- station 51, janesville
- stop-n-go 1500, edgerton
- stop-n-go 1503, janesville
- stop-n-go 1518, beloit
- the station orfordville llc, orfordville
- village market, clinton
Combination Grocery/Other · 33
- bountiful beloit, beloit
- clinton foods, clinton
- cvs 5600, beloit
- cvs pharmacy 10143, janesville
- cvs pharmacy 4996, menomonee falls
- cvs pharmacy 8551, janesville
- dollar general 10069, beloit
- dollar general 18341, orfordville
- dollar general 19038, janesville
- dollar general 6787, milton
- dollar general 6833, janesville
- dollartree 10719, beloit
- dollar general 10420, janesville
- dollar general 15154, clinton
- dollar general 23069, evansville
- dollar general 6848, beloit
- dollar tree 1568, beloit
- dollar tree 5882, janesville
- dollar tree 6844, beloit
- dollar tree 756, janesville
- family dollar store 3086, edgerton
- family dollar store 3420, janesville
- family dollar store 4446, evansville
- family dollar store 6920, janesville
- family dollar store 882, beloit
- mi tienda el sol, janesville
- walgreens 04055, janesville
- walgreens 6096, beloit
- walgreens 11235, janesville
- walgreens 11236, janesville
- walgreens 11528, beloit
- walgreens 12136, beloit
- walgreens 13613, janesville
Super Store · 14
- festival foods 31, janesville
- hy-vee 1296, janesville
- piggly wiggly #168, edgerton
- piggly wiggly #297, milton
- piggly wiggly 080, evansville
- piggly wiggly 338, beloit
- sentry foods 2852, janesville
- sam's club 4840, janesville
- schnucks 758, janesville
- target store 809, janesville
- walmart 1305, janesville
- walmart supercenter 2532, beloit
- woodman's food market 1, janesville
- woodman's food market 14, beloit
Meat/Poultry Specialty · 4
- country pride meats, clinton
- pinnon meats, beloit
- the meat market of milton llc, milton
- west beloit pinnons inc, beloit
Medium Grocery Store · 4
- cake pastel llc, janesville
- cinco de mayo supermarket 1, beloit
- la mexicana grocery store, beloit
- mexico dominicana, beloit
Farmers' Market · 2
- downtown beloit association farmers' market, beloit
- janesville farmers market, janesville
Supermarket · 2
- aldi 64048, beloit
- aldi 64071, janesville
Bakery Specialty · 1
- papa murphys wi050, janesville
Food Buying Co-op · 1
- basics cooperative, janesville
Fruits/Veg Specialty · 1
- ponics produce, edgerton
Small Grocery Store · 1
- santa maria supermarket, janesville
Source: USDA SNAP Retailer Locator (currently authorized stores, a live third population, not the 2019 Atlas or ACS 2024 snapshot above).
Other Counties in Wisconsin
One of 71 counties in Wisconsin, 6 are shown here.
Compare Rock County vs Adams County → · All Wisconsin counties →
Counties near Rock County's elevated low-access or SNAP band
Two USDA/ACS-derived peer sets for Rock County, both outside Wisconsin so the neighborhoods are not the same-state county list above.
Similar low-access share
Nearest low-access rates outside WI (35.3% here).
- Wilson County, TN · 35.3% low-access
- Wilson County, TN · 35.3% low-access
- Roberts County, SD · 35.3% low-access
- Roberts County, SD · 35.3% low-access
Similar SNAP participation
Nearest household SNAP rates outside WI (12.9% here).
- Putnam County, WV · 12.9% SNAP
- Putnam County, WV · 12.9% SNAP
- Waller County, TX · 12.9% SNAP
- Waller County, TX · 12.9% SNAP
Source: USDA Food Access Research Atlas (2019) + Census ACS 2024 SNAP. Peers floor at 10,000 residents so stub counties cannot own the match.
Rock County inside a higher low-access state context
Rock County sits inside Wisconsin (ringed). Each state is colored by population-weighted low-access; click any state to compare.
USDA Economic Research Service, Food Access Research Atlas (2019), population-weighted · Census ACS 2024 context
Read with this county
Sources: USDA Economic Research Service, Food Access Research Atlas (2019) · U.S. Census Bureau, American Community Survey, 2024 5-Year Estimates · methodology · compiled .
PlainFoodAccess renders this county profile directly from the USDA Food Access Research Atlas (2019) and U.S. Census Bureau American Community Survey (2024 5-year estimates), no number is typed in by an editor. Figures for Rock County, WI are computed from the joined Atlas and ACS records for FIPS 55105. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-06-23. Primary sources: USDA Food Access Research Atlas and Census ACS 5-year estimates.
Note: This page presents public USDA and Census data for informational purposes and is not professional advice. Figures reflect the cited dataset vintages and may differ from the most recent local conditions. How this data is sourced & verified.