Signature · 113 SNAP-authorized stores
Marathon County, WI
Distance to a supermarket is a real obstacle for a meaningful share of Marathon County residents. This profile covers who qualifies as a food desert here and the income, SNAP, and vehicle-access context behind it, from the USDA Food Access Research Atlas (2019) and the Census ACS (2024).
- 23.2%
- low-access pop.
- 3
- food-desert tracts
- 9.9%
- on SNAP
- 138K
- residents (ACS 2024)
USDA FARA access plate
County Marathon County, WI
LA-ELEVATED · ABOVE-NATIONAL · LILA-POCKET · SNAP-LIGHT · VEH-OK · DENSITY-MIXED
- LA-ELEVATED 23.2% low-access
- ABOVE-NATIONAL +1.1 pts vs US
- LILA-POCKET 3 food-desert tracts
- SNAP-LIGHT 9.9% SNAP
- VEH-OK 4.8% no vehicle
- DENSITY-MIXED 11% tracts LILA
Nearest low-access peer: Buffalo County (+ 0.1 pts)
The food-access picture
According to the USDA Food Access Research Atlas, Marathon County ranks #1,425 of 3,079 U.S. counties by low-access share and #27 of 71 counties in WI (23.2% low-access; 3 food-desert tracts).
- #1,425
- national by low-access %
- #27
- in WI
- 11
- low-access tracts
- 8K
- food-desert residents
Low access = living more than 1 mile (urban) or 10 miles (rural) from the nearest supermarket. Food deserts add a low-income condition (USDA LILA).
Signature read: 113 SNAP-authorized stores .
How Marathon County compares nationally
Relative to the 3,133 U.S. counties with USDA food-access data, Marathon County's 23.2% low-access share is elevated, higher than 54% of them and ranked #1,430 most-affected nationwide.
Marathon County: USDA Food-Access Tier Breakdown
27 census tracts grouped by USDA classification · 3 LILA.
By USDA urbanicity classification, Marathon County has 14 urban and 13 rural census tracts. The 1-mile (urban) vs 10-mile (rural) distance threshold above applies per tract, so a county's access rate reflects this mix.
Marathon County low-access neighbourhood
Poles + nearest peers in Wisconsin, not a full county-board reprint
- Richland
Richland 52.9%
52.9 % low-access
- Crawford
Crawford 23.9%
23.9 % low-access
- Buffalo
Buffalo 23.3%
23.3 % low-access
- Marathon
Marathon 23.2%
23.2 % low-access
- Chippewa
Chippewa 22%
22 % low-access
- Menominee
Menominee 21.8%
21.8 % low-access
- Pepin 0
Pepin 0%
0 % low-access
Food Access (USDA FARA 2019)
| Indicator | Value |
|---|---|
| Census Tracts | 27 |
| Atlas Population (2010 basis) | 134,063 |
| Low-Access Tracts | 11 |
| Food-Desert Tracts (low-income & low-access) | 3 |
| Low-Access Population | 31,131 |
| Low-Access Share | 23.2%near the national average |
| Low-Income & Low-Access Population | 7,565 |
Demographics & Assistance (Census ACS 2024)
| Indicator | Value |
|---|---|
| Population | 138,403 |
| Median Household Income | $77,884 |
| Poverty Rate | 8.7%below the national average |
| SNAP Households | 5,745 |
| SNAP Participation Rate | 9.9%below the national average |
| Households Without a Vehicle | 4.8%well below the national average |
| Group-Quarters Population | 1.2% |
Thick SNAP store book in Marathon County
Marathon County has 113 stores currently authorized to accept SNAP (EBT) benefits, across 10 store categories. Convenience Store lead with 56 locations (50% of the total), followed by combination grocery/other.
Convenience Store · 56
- asian pacific market co, wausau
- bread & butter shop 4535, stratford
- farmview country store llc, stratford
- fast fuel mart, wausau
- fast fuel mart, wausau
- gandaki mart, wausau
- gandaki mart 1 llc, wausau
- holiday gas 3805, wausau
- hy-vee fast and fresh 5836, wausau
- jasleen enterprises dba fast break, rothschild
- kwik trip 322, wausau
- kwik trip 356, schofield
- kwik trip 601, wausau
- kwik trip 787, schofield
- krist food mart 061, wausau
- krist food mart 89, wausau
- krist food mart 91, rothschild
- kwik trip 1033, wausau
- kwik trip 1286, marathon
- kwik trip 140, weston
- kwik trip 1723, wausau
- kwik trip 188, wausau
- kwik trip 204, wausau
- kwik trip 319, spencer
- kwik trip 440, mosinee
- kwik trip 728, wausau
- kwik trip 735, wausau
- kwik trip 851, wausau
- kwik trip 986, weston
- reliance fuel, schofield
- reliance fuel llc the store 61, wausau
- reliance fuel llc-store #60, schofield
- rstore 4473, mosinee
- rstore 4474, wausau
- rstore 4475, wausau
- rstore 4476, wausau
- rstore 4477, wausau
- rstore 4480, rothschild
- rstore 4481, mosinee
- rstore 4482, rothschild
- rstore 4490, marathon
- rstore 4491, edgar
- rstore 4493, rothschild
- rstore 4495, wausau
- rstore 4496, hatley
- rstore 4501, wausau
- rstore 4504, schofield
- store 62 wa the 62, wausau
- tobacco outlet plus 559, wausau
- townline market, wausau
- true north energy 853, schofield
- true north energy 854, schofield
- true north energy 855, wausau
- true north energy 856, mosinee
- true north energy 857, marathon
- weiler convenience stores 3, marshfield
Combination Grocery/Other · 20
- abby county market, abbotsford
- cvs 10172, wausau
- dollar general 10715, spencer
- dollar general 19380, stratford
- dollar general 19724, athens
- dollar general 10595, schofield
- dollar general 17575, edgar
- dollar general 20419, hatley
- dollar general 22543, kronenwetter
- dollar general 23526, schofield
- dollar tree 1161, wausau
- dollar tree 1183, marshfield
- dollar tree 3772, schofield
- family dollar 12422, wausau
- family dollar store 5241, mosinee
- schofield oriental market, schofield
- walgreens 07009, wausau
- walgreens 09609, weston
- walgreens 13771, wausau
- wausau oriental foods llc, wausau
Super Store · 14
- express market by festival foods 52, schofield
- festival foods 50, wausau
- hy-vee, wausau
- lamb's fresh market, wausau
- lambs fresh market, wausau
- lee's piggly wiggly 202, mosinee
- piggly wiggly - lee's 202, mosinee
- pick 'n save 6404, rothschild
- pick 'n save 6405, wausau
- pick 'n save 6406, weston
- sam's club 6535, wausau
- target store 364, schofield
- walmart 2127, wausau
- walmart 2813, marshfield
Medium Grocery Store · 6
- c & b super market, wausau
- downtown grocery.com llc, wausau
- hmoob mart, wausau
- red clover market, schofield
- super international food store, wausau
- tres hermanos, wausau
Large Grocery Store · 4
- edgar iga, edgar
- kohlmans inc, wausau
- main street market, athens
- stratford family foods 310, stratford
Farmers' Market · 3
- wausau area farmer's market, wausau
- wausau winter farmers market, llc, wausau
- weston farmers market, schofield
Small Grocery Store · 3
- la canasta mexican street food & grocery store, wausau
- la patrona mexican tienda, schofield
- la weracruzana, abbotsford
Supermarket · 3
- aldi 64038, wausau
- aldi 64098, schofield
- county market wausau 5611, wausau
Bakery Specialty · 2
- papa murphy's of wausau wi078, wausau
- papa murphy's of weston wi029, schofield
Meat/Poultry Specialty · 2
- mekong fresh meats, mosinee
- smith bros. meats, inc., colby
Source: USDA SNAP Retailer Locator (currently authorized stores, a live third population, not the 2019 Atlas or ACS 2024 snapshot above).
Other Counties in Wisconsin
One of 71 counties in Wisconsin, 6 are shown here.
Compare Marathon County vs Adams County → · All Wisconsin counties →
Nationwide peers for Marathon County's low-access or SNAP share
Two USDA/ACS-derived peer sets for Marathon County, both outside Wisconsin so the neighborhoods are not the same-state county list above.
Similar low-access share
Nearest low-access rates outside WI (23.2% here).
- Newport News city, VA · 23.2% low-access
- Newport News city, VA · 23.2% low-access
- Douglas County, OR · 23.2% low-access
- Douglas County, OR · 23.2% low-access
Similar SNAP participation
Nearest household SNAP rates outside WI (9.9% here).
- Charlottesville city, VA · 9.9% SNAP
- Charlottesville city, VA · 9.9% SNAP
- Lancaster County, VA · 9.9% SNAP
- Lancaster County, VA · 9.9% SNAP
Source: USDA Food Access Research Atlas (2019) + Census ACS 2024 SNAP. Peers floor at 10,000 residents so stub counties cannot own the match.
Food access nationally, Wisconsin in context
Marathon County sits inside Wisconsin (ringed). Each state is colored by population-weighted low-access; click any state to compare.
USDA Economic Research Service, Food Access Research Atlas (2019), population-weighted · Census ACS 2024 context
Read with this county
Sources: USDA Economic Research Service, Food Access Research Atlas (2019) · U.S. Census Bureau, American Community Survey, 2024 5-Year Estimates · methodology · compiled .
PlainFoodAccess renders this county profile directly from the USDA Food Access Research Atlas (2019) and U.S. Census Bureau American Community Survey (2024 5-year estimates), no number is typed in by an editor. Figures for Marathon County, WI are computed from the joined Atlas and ACS records for FIPS 55073. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error. Data current as of 2026-06-23. Primary sources: USDA Food Access Research Atlas and Census ACS 5-year estimates.
Note: This page presents public USDA and Census data for informational purposes and is not professional advice. Figures reflect the cited dataset vintages and may differ from the most recent local conditions. How this data is sourced & verified.